UMKM Desa Naik Kelas: Menembus Pasar Digital dengan Strategi Pemasaran Online

  • Moch. Nurcholis Institut Agama Islam Bani Fattah Jombang
  • Ahmad Ainun Najib Institut Agama Islam Nahdlatul Ulama Tuban
  • Siti Nur Ika Salsabila Institut Agama Islam Nahdlatul Ulama Tuban
Keywords: digital marketing, MSMEs, Empowerment, Online promotion, Social media

Abstract

This community service project aims to empower Micro, Small, and Medium Enterprises (MSMEs) in Jadi Village, Semanding District, Tuban Regency, to compete in the digital market through online marketing strategies. The purpose of this dedication is to improve digital literacy, develop online marketing models, and optimize product promotion through social media and marketplaces. The participatory empowerment method was applied through training, mentoring, and digital content creation practice. The result shows that MSMEs in Jadi Village experienced an increase in digital skills, online visibility, and product sales.

Published
2025-12-20
How to Cite
Nurcholis, M., Najib, A. A., & Salsabila, S. N. I. (2025). UMKM Desa Naik Kelas: Menembus Pasar Digital dengan Strategi Pemasaran Online. STRATEGI : Jurnal Pengabdian Dan Pemberdayaan Masyarakat, 6(2), 1-9. Retrieved from https://ejournal.iainutuban.ac.id/index.php/strategi/article/view/1319
Issue
Vol 6 No 2 (2025): Edisi November
Section
Articles