UMKM Desa Naik Kelas: Menembus Pasar Digital dengan Strategi Pemasaran Online

Abstract

This community service project aims to empower Micro, Small, and Medium Enterprises (MSMEs) in Jadi Village, Semanding District, Tuban Regency, to compete in the digital market through online marketing strategies. The purpose of this dedication is to improve digital literacy, develop online marketing models, and optimize product promotion through social media and marketplaces. The participatory empowerment method was applied through training, mentoring, and digital content creation practice. The result shows that MSMEs in Jadi Village experienced an increase in digital skills, online visibility, and product sales.